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Conversion / goal tracking

Understanding what the keywords are that used by converting users and not just driving traffic is one of the most important use cases of Keyword Hero’s data. Focusing on those “money keywords” will have a substantial impact on your total organic sales.
We take great care to make sure to not attribute any incorrect keywords to your sales and conversions so that you can rely 100% on the data the Hero delivers.

Conversions in Keyword Hero

Understanding which keywords are responsible for your organic conversions is one of the most valuable applications of Keyword Hero. Focusing on them has a huge ROI.

For you to start seeing conversions in your Keyword Hero property, you first must have either a) e-commerce tracking or b) goal tracking in your main GA property.
If you don’t have any of that, you can check out here how to create Goals, and here how you create conversions.

Set up the conversion in Keyword Hero

You can select either e-commerce tracking or one Goal from your main GA account to be analyzed by Keyword Hero. Whatever you choose as Goal will become the Goal in the Keyword Hero property, the transactions will be transmitted as such, too.

To select your most important transaction / goal to become analyzed by Keyword Hero, you:

  1. Go to your Keyword Hero profile.
  2. Click on the settings icon (the little “gear”) next to the domain that you are interested in:
  3. Choose “Change Settings” in menu:
  4. => you get back to the first step of the setup funnel (“select view”): Select tracking on the bottom of this page (right above the “Save” button) and choose your tracking/goal
  5. Click “Save”.

selecting a goal or transaction in keyword hero


Questions about our tracking

There are a couple of questions that arise frequently about Keyword Hero’s conversion tracking:

Does Keyword Hero support multiple Goal / Transaction tracking?

Unfortunately, tracking multiple Goals or Goals + E-comm tracking is currently not possible. It’s really much harder to do than you’d think but we’re working on it.

Can I track Events with Keyword Hero?

No, we are not supporting any event trackings. However, you can turn your events into Goals, which you can then select as described above.

I still can’t see my conversions in my Keyword property?

Very often this is the case after you have changed something the Goal settings of your Keyword Hero property. Make sure that the description for your first Goal looks like this:goal set up page in Google Analytics Keyword HeroThe Goal name has to be Conversion and the Goal Type Event. 

The settings have to look like this:
Goal settings Keyword HeroThe Category must be equal to Conversion and YES, you want to use the Event Value as Goal value 🙂
If this was not the problem, or after a couple of days you still don’t get any data, please reach out to us with your domain and email: support@keyword-hero.com

All my conversions have the keyword (not provided).

This will usually happen if your conversions are captured on a third party extension (such as Shopify, Rakuten, etc) or if the conversions happen on a subdomain of yours, such as leads.).
In case you use a third party extension, the Hero won’t be able to help you. This just does not fit into GA’s logic and we’re confined by GA.
In the case of a subdomain, just add it by adding the subdomain in step 2 of the setup process.


Updated on November 30, 2020

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