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Use Cases Overview in GA4

There is an infinite number of use cases for Keyword Hero’s data and which ones apply to you, very much depends on your business goals.

We try and collect the most important use cases.

We’re always happy to hear what your top applications are, so drop us a line if you have something that you don’t see here.

How to get to your Keyword Hero Property

All following use cases assume that you are looking at your keyword data in your Keyword Hero Property.

To get there, log into Keyword Hero and click on the “View Analytics” button for your chosen domain.

Finding your ‘money keywords’

Conversion and Goal tracking are only available in paid plans. Upgrade here.

There is a big difference between keywords that make you money or sales and those that only drive traffic.

Solely focusing on keywords that bring traffic is not a great strategy if you eventually want to make more sales.

To see your ‘money keywords’ set up a goal or conversion tracking first.

Once you do that, Keyword Hero will start mapping your conversions with the right keywords.

You’ll see which keywords made you money in your Keyword Hero property.

By sorting by conversions or revenue, you’ll see your top performers.

Equipped with that knowledge, you’ll have a much easier time both measuring your SEO efforts as well as increasing your most important goals or transactions.

You can learn more in our article focused on money keywords.

Discovering “quick-win keywords”

Keyword Hero creates the custom dimension, search_position_dimension, which conveys the position of a keyword in Google’s SERPs (= Search Engine Result Page).

It’s the position for each session so that a keyword can have many positions.

If it is in position 1, the session was triggered, when your link was on the very top of Google’s first result page.

If a keyword has the position 10, it’s at the very bottom of Google’s first page. Position 11 would be the top of Google’s second result page.

The difference in traffic between position 10 and 11 can be massive: we often see increases of 10x!

To find those keywords that are close to being on page 1 of Google, change the existing secondary dimension to search_position_dimension.

Now you can order the table by clicking on the search_position_dimension column.

Look out for keywords that have both excellent transactional (e.g. sales) or behavioral metrics (e.g. time on site) and are ranking on position 11 – 14.

Focusing just a little more on those keywords, i.e. by writing more relevant content, will have a massive impact on your sessions and sales.

Keyword performance across devices

It is important to understand how your keywords perform depending on the device category that is used.

To find out how many sessions you get from certain keywords, adjust the filters to focus on an individual keyword in the Keyword Hero Property and change the secondary dimension to “device_category”.

You can now see all behavioral and transactional metrics split by device.

Ranking cannibalism

Sometimes you’re ranking with several landing pages for a specific keyword or keyword set.

Likely, there will be significant differences in how those pages appeal to users coming with the same search intent.

The idea is to funnel traffic from a specific keyword to those pages that have the best metrics.

To find out, which URLs rank for a particular keyword, adjust the filters and choose one of your many keywords, preferably the one with the most organic traffic.

Now, make sure that landing_page is the the secondary dimension.

What you see now is a single keyword and the 10 URLs that Google considers relevant for this query.

About 53% of the sessions triggered by the keyword land on the homepage.

The other 47% spread across the nine remaining URLs.

Comparing the behavioral metrics such as time on site and engagement rates (engaged_sessions divided by sessions) of the URLs, it’s obvious that only the homepage has acceptable metrics.

The other nine landing pages don’t seem to fulfill the user intent and low engagment rates.

In this case, we should consider differentiating the other landing pages more, so that the homepage will pull in most of the traffic for this keyword.

Updated on May 17, 2023

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