Add CTR to GA

The Hero can show you the CTRs of each keyword. Help him by adding a “Calculated Metric” to your Analytics account. To do this, log into your Analytics and:

  1. Select your account and the newly created property in the top drop down.
  2. Select “Calculated Metrics” in the right “View” column.
  3. Select “+ new calculated metric”.
  4. A dialog opens to create the metric.
  5. Call the metric “CTR”, choose “Percent” as Formatting Type
  6. Insert the following code into the field “Formula”: {{Sessions}} / {{Organic_Impression}}
Add calculated Metrics to Google Analytics
  1. Select “Create” and you’re good!