Google Search AI Drives Traffic
— But You Can’t Track It
Google’s AI Overviews are sending traffic to your site — but Google Analytics won’t tell you that. This traffic shows up like any other organic click, masking how much traffic AI answers are actually driving — and which parts of your content Google is pulling from. You’re flying blind.
Invisible AI Traffic
Up to 30% of your organic traffic could come from Google’s AI Overviews — and you wouldn’t even know it. These AI-driven clicks appear as regular organic visits in your analytics, masking their real impact.
Unknown Highlighted Content
You don’t see what Google’s AI shows users before they click. Without visibility into the exact snippets, sentences, or sections pulled into AI Overviews, you can’t optimize what’s truly effective.
Unable to Optimize
In today’s SEO landscape, an AI strategy is essential — but without these insights, you’re operating in the dark. You can’t improve what you don’t measure, and AI answers are shaping the future of search.
Keyword Hero Makes AI Overview Traffic Visible
AI Overview Traffic in Google Analytics
Keyword Hero pushes a Google Analytics event that reveals visitors coming from Google’s AI Overview answers. Easily view this traffic within your existing GA reports. This goes beyond standard chatbot source/medium tracking.
Featured Content Visibility
Discover exactly which content snippets Google’s AI selects to generate its answers. Understand what drives AI clicks — so you can optimize with confidence.
Session Insights & Real-Time Tracking
Track AI Overview visitors like any other GA segment: pageviews, behavior, conversions, and more — all in real time. Build reports, create audiences, and analyze AI traffic alongside your regular data.
KEYWORD HERO
IN NUMBERS
Matched Queries
UNCOVERED KEYWORDS
Certainty Threshold
CUSTOMER SATISFACTION
What they say
about The Keyword Hero
Impressed! Keyword Hero puts (not provided) keywords back in GA, including goals, for a tiny fee (free) https://t.co/BvxV24qkf0 ht @randfish pic.twitter.com/gJsUPvKvzD
— Cyrus (@CyrusShepard) 8. August 2017
I always recommend @Keyword_Hero in my seminars. Great tool to close the gap that #notprovided created. And it's free for small websites! #seo
— Felix Beilharz ☝ (@beilharz) 16. November 2017
https://t.co/pRtOYLI9nn how Keyword Hero is trying to eliminate (not provided) & achieving impressive accuracy thanks to clickstream data
— Rand Fishkin (@randfish) 8. August 2017
Oh gosh @Keyword_Hero just kinda changed the game for me entirely. The data correlates with many other tests. Nice to have the evidence
— Be Fair Marketing Co (@befairmarketing) 12. August 2017
Track your Google Search AI Traffic
