How does

The Hero Do It???

There have been a lot of questions about how the Hero actually works and how he could possibly uncover the (not provided) keywords that had been gone for soo long.

So, we decided to ask him how he does it and he graciously answered all our questions. The more technical among our users will find this very enlightening.

To sum it up: there is lots of maths and calculus involved and of course, as with most good things these days, it all starts with vasts amounts of data.

THE KEYWORD HERO’S
SECRET SAUCE

GET THE EXTENSIVE PDF

THE KEYWORD HERO’S
SECRET SAUCE

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RANK MONITORING

Rank monitoring services help the Hero to keep a close look at those keywords that your website ranks for.

COGNITIVE SERVICES

The next big data source are "Cognitive Services", such as the Bing API. They provide mostly keywords for the Hero.

BROWSER PLUGINS

An essential piece in the process is the >1B+ data points that the Hero gets from browser plugins.

YOUR APIs

And of course, that all wouldn't work, if he couldn't match it to your sessions in Analytics and the Search Console.

Keyword Computing

In the first step, the SC is being merged with the combined data from Cognitive Services and the Rank Monitoring data to compute keywords and a first likelyhood.

Keyword Matching

Now the Hero tries to match the keywords with their corresponding sessions in Analytics. He first checks, whether a plug in captured a search, then looks for other indicators.

Keyword Attribution

In 50-60% of the cases, he matches with absolute certainty. For the remainder, the Hero uses eight scoring models. If the probability is less than 83%, they’ll stay (not provided).